In summer 2017 the partnership commissioned research to gather opinions about the Bishop Line service from users and non-users. 61% of train users surveyed said that they would be more likely to use the service more often if the service were more frequent during the day.
Following the research, discussions took place with Northern to put an hourly service into place and in December 2017 the hourly service was launched.
As a result the partnership wanted to shout about this success. So from December 2017 the ‘Hourly Service’ campaign began with the aim of increasing awareness of the improvements and ultimately get more people travelling on the Bishop Line.